State Elicitation is the process of intentionally accessing and shifting your mental and emotional state to achieve peak performance. By recognizing and triggering specific states—such as confidence, focus, or calm—you can enhance your ability to handle challenges, improve decision-making, and perform at your best in any situation, whether in business, relationships, or personal growth.

Goal setting using the PRIMED system provides a clear, structured approach to achieving lasting success. By setting goals in the Present Tense, ensuring they are Realistic, Individual to you, defining Minimum Targets, ensuring they are Ecological for all involved, and setting a specific Dated deadline, the PRIMED system aligns your actions with your vision, making your goals not only achievable but sustainable. It’s a powerful way to ensure that your goals reflect your true desires and help you stay on track toward lasting transformation..

To work out and win, focus on what’s proven: lifting heavy weights. Fads like the pyramid system and slow-release exercises come and go, but heavy lifting builds real, lasting strength. Since 1994, I’ve stuck to lifting heavy, and it’s what’s kept me strong, I still lift the same weights as in my 20s. Forget the trends—heavy weights are the key to lasting results.

Pills and powders are a waste of cash. If there was a supplement or weight loss pill that truly worked, they wouldn’t be coming out with new versions every week. And if you read the ingredients, you’d probably avoid putting them in your body. I get all the sustenance I need from whole, unprocessed foods. Stick to real nutrition and save your money—supplements aren’t necessary for growth and strength.

Money is a great servant but a poor master. You need to know exactly what you earn, what your expenses are, and whether you’re paying things off as efficiently as possible. Unless you learn how to make money while you sleep, you’ll have to work forever. Have you considered a second income stream or thought about making money online? This can give you the freedom to change jobs or even quit once you master multiple sources of income. It’s time to take control of your financial future!

The reason my next course is 8 weeks is simple: Through years of coaching, we’ve found that while 1:1 coaching can create immediate change, 4 weeks in a group setting isn’t enough, and 12 weeks feels too slow. At the 8-week mark, habits start to stick, and you’re ready to move in your own direction. By then, you’ve tackled the key areas for men—Mindset, Body, and Money—and can continue building on that foundation, circling back for guidance when needed. 8 weeks is the sweet spot for lasting transformation.